|The letting of offices, shops and commercial premises is extremely demanding. Vacancy rates are far higher than in the residential sector, demand is more volatile and the requirement for market knowledge and negotiation skills is high.
For success in this demanding environment, tailor-made solutions are required. This is precisely the strength of H&B. By carefully analysing clients’ needs and the rental situation, we are able to achieve optimum results with the assistance of a targeted marketing approach.
Our approach in the letting process
Through creative planning and consistent implementation, H&B conducts its letting activities in a two-phase process:
|Phase 1: Marketing planning and marketing preparation
During the marketing planning stage, the property to be let undergoes thorough inspection and assessment. The property is positioned according to its features and profile. If necessary, close collaboration with the standard partners from the advertising and communication sectors as well as with architects is sought.
Development of marketing activities
Positioning the property involves developing the necessary marketing activities. Depending on the positioning, activities are geared towards actively seeking individual interested parties or, a target-group marketing effort is undertaken, focussing on a broader group of “passively” interested parties.
|Phase 2: Marketing implementation and rental agreement completion
Implementation of marketing activities
The activites set out in the marketing concept are implemented consistently. Interested parties are supplied with information and viewings offered. Details of the lease are defined and the rental agreement is completed.
The client is continually informed about the status of the letting activity, interested parties and costs. The information appears consistently in monthly reports or on an ad hoc basis.
Your contact: Bruno Bächi, firstname.lastname@example.org, 044 250 52 53